What is Consumer Behavior?

Consumer behavior refers to the actions and decisions people make when purchasing something. It includes everything from the buying process to post-purchase evaluation. As a marketer, understanding consumer behavior is crucial for creating effective marketing strategies.

Consumer behavior can be influenced by a variety of factors, such as personal preferences, social status, cultural background, and economic situation. By studying consumer behavior, marketers can gain valuable insights that can help them create products and services that meet their customers' needs.

In this guide, we'll take a closer look at consumer behavior and provide tips on how to apply consumer behavior research to your marketing efforts.